The business of brand strategy

Projects.
You create value.
We help contextualise it meaningfully,
from the perspective of the everyone else.

Co-venture • Name design • Brand strategy

Fn’za

Restaurant, retail

Fuckin’za is a pizzeria that provides a healthier take on the world’s favourite food. It is the exclusive importer of New World olive oils and beverages from California to Canada. Opening Edmonton 2023.

Co-venture • Brand strategy • Name design

Whoa!Boys

Restaurant

Rural Canada’s quick-service restaurant. Elk burgers, baked chicken, and other hunters’ fare. The only way city folk are going to get their hands on this menu is on the way to their summer cabins. Opening Calgary 2024.

Competitive assessment • Name design • Identity

Allnation

Construction, management, philanthropy

The consolidation of smaller specialists to provide a wealth of services by and for Indigenous communities across Western Canada. 

Brand strategy • Name design

Normaal

Retail

This importer of previously loved Dutch commuter bicycles knows our cities need more foot traffic for better, healthier communities. Not just a retailer of bikes, a hub for civic engagement, education, and urban planning. Opening 2024.

Competitive assessment • Name design • Identity

Fairway

Abatements

Fairway brings a level of professionalism to those enduring some of the most heartbreaking moments of their lives. Whether it’s natural disasters or asbestos, Fairway handles the customers’ needs.

Competitive assessment • Identity

Mk Walsh

Construction

Mk Walsh Construction is a leading developer of grocery, QSR, retail, and gas bars, working closely with First Nations across Western Canada. They overcome socioeconomic hurdles in rural Canada through the use of modular design-builds.

Co-venture • Brand strategy

Aurora

Beer

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. This is more content to test how many sentences will fit in here before pushing the

Brand strategy • Name design • Identity

Masterlab

Restaurant, fitness, retail

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. This is more content to test how many sentences will fit in here before pushing the

Co-venture • Brand strategy • Name design

Y.O.D.A.

Education, non-profit

The Youth Observational Development Association is an educational non-profit that makes understandable the complex sciences that describe what we are as a species, Homo sapiens, and how our senses shape the reality we engage with.

Co-venture • Brand strategy • Name design

Phototrack

Software

Global Phototrack dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. This is more content to test how many sentences will fit in here before pushing the