Phantom Actor™
Competitive assessment
Positioning
Cultural strategy
Name design
Identity
Print and digital collateral
Brand guidelines
User experience UX design

Venture stakeholder and operator
Fuckin’za®

Premium pizzeria and exclusive importer of olive oils and beverages from California to Canada

Problem

The pizza in our hometown doesn’t cut it.

Challenge

Restaurants are among the most demanding and riskiest industries, and the pizza segment is beyond saturated.

Opportunity

A small number of independent pizzerias have positioned themselves as alternatives to the national chains, but have pigeonholed themselves by emulating Old World Italian fare, NY-style and deep dish.

Solution

Visit Los Angeles, uncover the secrets of its best pizza, and offer the best the New World has to offer to the good people of Western Canada.
Fn’za®

Client:

Corporate Name Prohibited If Obscene Inc

Category:

Restaurant

Location:

Edmonton, Canada

Date:

2022

Status:

Launching 2023

Partners:

Bluedot
Kidpixel
Road Ranch Hospitality
Erin Smandych
Taabish Zaver

Add whatever you want to flesh the project out

Phantom Actor™
Contact

contact@phantom.actor
T +1 780 995 3729
FaceTime audio

10417 69 Ave NW
Edmonton, Canada  T6H 2C4