Phantom Actor™
Assessment
Identity

The construction company specialising in cutting-edge solutions for remote communities and businesses across rural Canada.

Problem

Founder Mark Walsh has decades’ worth of experience working in some of the planet’s harshest climates. He brings that expertise home with him to Canada.

Challenge

Mk Walsh is a new company built on top of global experience, now serving Canada’s remote rural communities.

Opportunity

Mk Walsh is smaller than its competitors but armed with experience most can’t afford.

Solution

A full assessment of Canada’s construction industry allowed us to position Mk Walsh as a competent contractor, providing a full suite of professional services to even the most remote clients.

Client:

Mark Walsh & Associates

Category:

Construction

Location:

Western Canada

Date:

2022

Status:

Completed

Partners:

N/A

The identity design for Mk Walsh was a result of a thorough assessment of Canada’s construction industry. The industry’s use of similar colours, typefaces, and content on their websites provided clear avenues by which to position Mk Walsh Construction as a solid contender among their target market.

Mk Walsh has grown to further specialise and innovate in the construction space, introducing never-before-seen designs to communities in northern Alberta and modular builds where construction solutions are otherwise too costly.