Phantom Actor™
Competitive assessment
Positioning
Cultural strategy
Name design

Venture stakeholder
Whoa!Boys®

The quick-service restaurant

Problem

Our client wants a Canadian alternative to national QSR chains, all of which are American.

Challenge

Audit the fast food segments across Canada and the United States to identify opportunities for a new brand.

Opportunity

Incumbent brands use the cultural codes of the big city and suburbs, ignoring the values and aspirations of rural Canadians.

Solution

Phantom Actor developed a cultural strategy that reflects the history and identity of rural Alberta and British Columbia to help poise the launch of a new QSR in 2024.
Whoa!Boys®

Client:

Road Ranch Hospitality

Category:

Restaurant

Location:

Calgary, Alberta

Date:

2021

Status:

Launching 2024

Partners:

Mk Walsh Construction

Add whatever you want to flesh the project out

Phantom Actor™
Contact

contact@phantom.actor
T +1 780 995 3729
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10417 69 Ave NW
Edmonton, Canada  T6H 2C4