Phantom Actor™
Competitive assessment
Positioning
Name design
Identity system
Print and digital collateral
Brand partnerships
Masterlab®

A menu that isn’t only absolutely delicious, but specifically designed to optimise athletic performance

Problem

Edmonton’s № 1 yoga studio lost its foodservice partner.

Challenge

The fare was vegetarian but not healthy.

Opportunity

Cuisine and nutrition are traditionally siloed, with athletes often preparing meals that are functional but, let’s be honest, look and taste like dog food.

Solution

Chef Erin Smandych partnered with Phantom Actor to introduce Edmonton to the “Nike of food.”
Masterlab®

Client:

Erin Smandych
Studio X Bikram Yoga

Category:

Fitness
Restaurant
Retail

Location:

Edmonton, Canada

Date:

2019–20

Status:

Closed due to pandemic

Partners:

Mae Mu

Add whatever you want to flesh the project out

Phantom Actor™
Contact

contact@phantom.actor
T +1 780 995 3729
FaceTime audio

10417 69 Ave NW
Edmonton, Canada  T6H 2C4