Phantom Actor™
Competitive assessment
Positioning
Name design
Identity
Print and digital collateral
Brand guidelines

Venture stakeholder and operator
Aurora™

The lite craft beer for our cities’ most active young people

Problem

Craft beer introduced North Americans to a plethora of styles and flavours, however people living active or relatively healthier lifestyles aren’t attracted to them.

Challenge

Sometimes you just want a crushable session ale, something you can enjoy in the sun or a night out dancing. Something light that still lets me support local business.

Opportunity

The novelty and extremes of style and flavour is used to position local breweries clamouring for relevance in a saturated market.

Solution

Phantom Actor found partners formerly with the likes of Nike and Brooklyn Brewery to design and position a lightly carbonated blonde ale among Alberta’s most active and relatively health conscious.
Aurora™

Client:

Provincial Brand Ltd

Category:

Beer

Location:

Alberta, Canada

Date:

2016–18

Status:

Closed due to change in provincial law

Partners:

Grizzly Paw Brewing Company
John James

Add whatever you want to flesh the project out

Phantom Actor™
Contact

contact@phantom.actor
T +1 780 995 3729
FaceTime audio

10417 69 Ave NW
Edmonton, Canada  T6H 2C4